Set up custom rules that apply to all your AI-generated content automatically
The instructions field lets you create rules that your AI writing widget will follow every time you generate content. Instead of typing the same requirements over and over, you can set them once and have them apply automatically.
This guide shows you five ways to use the instructions field for different needs and situations.
What is the instructions field?
The instructions field works like a permanent note to your AI. Whatever you write in this field gets added to every prompt you create. You can also use it on its own without writing additional prompts.
Example: If you put "Write in a friendly tone" in the instructions field, all your content will be friendly, even if you don't mention tone in your individual prompts.
1. Target your audience and align with goals
You can create instructions that help the AI understand who you're writing for and what you want to achieve.
How to set it up:
Target audience: Small business owners who want simple solutions Goals: Build trust and encourage them to try our product Writing approach: Use everyday language, focus on practical benefits, include social proof when possible Avoid: Technical jargon, complicated explanations, pushy sales language
Why this helps:
Every piece of content will speak directly to your ideal customers and work towards your business goals, whether you're writing a headline or a product description.
2. Optimise for SEO automatically
Instead of remembering SEO rules each time, you can build them into your instructions.
How to set it up:
SEO requirements: - Include relevant keywords naturally (don't force them) - For headlines: Make them compelling and include main keyword when it fits - For body text: Use related keywords and synonyms throughout - For meta descriptions: Keep under 155 characters, front-load important keywords - Write for humans first, search engines second
Why this helps:
Your content will be optimised for search engines without you having to think about SEO rules every time you create text.
3. Set your own tone and formatting standards
If the default style options don't fit your brand, you can create custom rules that override them.
How to set it up:
Brand voice: Professional but approachable, like a knowledgeable friend Sentence length: 12-18 words maximum Paragraph length: 2-3 sentences maximum Formatting: Use bullet points for lists, bold important phrases Language: British English, avoid American spellings Tone: Confident but not arrogant, helpful but not pushy
Why this helps:
Your content will have a consistent style that matches your brand, even if multiple people are creating content or you're working on different text elements.
4. Handle complex writing challenges
You can create detailed instructions that solve specific problems you encounter regularly.
How to set it up:
Context awareness: Look at the text I'm asking you to work on and apply these rules: For headlines and titles: - Lead with the main benefit or outcome - Use numbers when possible (5 ways, 3 steps, etc.) - Keep under 60 characters for better display For product descriptions: - Start with who it's for and what problem it solves - List 2-3 key features with brief explanations - End with a gentle call to action For blog content: - Write scannable paragraphs that can stand alone - Include transition phrases between ideas - Use subheadings to break up longer sections
Why this helps:
The AI becomes smarter about creating the right type of content based on what you're actually working on at the moment.
5. Maintain industry compliance
If your business has legal or industry requirements, you can build compliance checks into your instructions.
How to set it up:
Compliance requirements: For financial content: - Add appropriate disclaimers about past performance - Use "may" instead of "will" for future predictions - Avoid absolute guarantees about returns or results For health and wellness: - Include "not intended as medical advice" where appropriate - Use "may help support" instead of "will cure" - Remind readers to consult healthcare professionals For legal content: - Clarify when something is general information vs legal advice - Suggest consulting qualified professionals for specific situations
Why this helps:
You reduce the risk of compliance issues and protect your business, regardless of which text element you're working on.
Tips for writing effective instructions
Be specific: Instead of "write well," say "use short sentences and simple words."
Give examples: Show the AI what you want instead of just describing it.
Test different elements: Try your instructions on headlines, body text, and descriptions to see how they work.
Keep it focused: Very long instructions can confuse the AI. Stick to your most important rules.
Update as needed: Refine your instructions based on the results you get.
Getting started
Start simple: Begin with 1-2 basic rules about tone or audience
Test on different content types: Try creating headlines, descriptions, and body text
Refine gradually: Add more detailed instructions as you see what works
Monitor results: Check if your content is meeting your goals and adjust accordingly
The instructions field helps you create better, more consistent content with less effort. By setting up these rules once, you save time and ensure all your text elements meet your standards.