With Onepage, you can build high-performance landing pages. So, let's clarify what a landing page is!
Understanding landing pages
A landing page is a specially designed website that you land on, as the name suggests. This happens after clicking on an advertisement or searching via a search engine. It is therefore used in PPC (pay per click) marketing.
The big difference between a landing page and other websites is that a landing page focuses on just one (1) specific offer, which is presented without distraction.
It therefore deals with one topic, unlike a traditional website, which presents, for example, an entire company with all its services, organizational structure, philosophy, partner companies, etc.
Website
Many different offers
Variety of pages in addition to the main page, going into detail.
Possibility to navigate across pages
Different options to contact
Landing page
Just one specific offer
A single page
No menu navigation (or navigation just within the page)
Clear, repeatable call-to-action sections
Now you know that a landing page always focuses on one specific offer. Either you want to generate leads or directly generate sales.
Understanding performance
You can now measure the performance of your landing page by how many leads (i.e., customer data) you have collected or how many direct sales your landing page has generated in relation to your advertising costs (ad spend).
This belongs on your landing page
An important element of landing pages is the integration of contact elements, e.g., an inquiry form, a quiz in which detailed customer data is collected, or a link to the shop for direct sales. These so-called "response elements" ensure interaction with potential customers.
Build a landing page with Onepage
Our one-page templates are already conversion-optimized. They already contain the most important elements to motivate a prospect to take action, so all you have to do is customize them to suit you and your offer. Of course, you can also build from scratch or use our AI assistant.
Here is an overview of the most important elements of a high-performance landing page:
Hero section with a captivating headline and clear information that encourages readers to continue reading: Clear and concise language to grab their attention!
Relevant information/arguments for your offer: Presentation of the offer and how it can benefit the prospective customer. Ideally, with meaningful visual elements and clear copy that appeals to the target audience.
Forms/quizzes: The easier and more obvious it is for the prospective customer to make contact, the more willing they are to provide data. That's why you can also integrate forms directly into your page on Onepage. Important: the more data you want to request, the higher the probability that users will cancel the entry.
Call-to-action: CTA, or call to action, refers to a direct request for action, i.e., the buttons on your page. Clearly visible CTA buttons encourage users to take action.
Example of the beginning of a landing page:
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