Setting up Conversion API

When you run Facebook ads, you want to take advantage of every opportunity to maximize your ad results. Setting up the Conversion API helps your business achieve significantly better results with your campaigns.

It helps you lower your CPAs through accurate tracking, give Meta algorithms better learning opportunities, and get more conversion data.

Conversion API is a server-side tool that links your website/landing page data to Facebook (Meta). The main difference between Pixel and CAPI is the way they transmit data.

With Pixel, Facebook collects the data directly, while CAPI sends the data directly from a server, a more advanced technology that solves many modern tracking problems.

Meta recommends implementing CAPI together with Pixel for optimal performance. So before you continue, make sure your Pixel is set up.

First, you need to create the access token so you can add it to Onepage.

Log in to your Meta Business Suite account.

Click on "Events Manager" in the overview.
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Click on "Connect data" and select "Web".
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Create a new data set if the Conversion API (CAPI) is being set up for the first time, or select an existing one.

Go to "Datasets" then "Overview" and then "Set up Conversions API".
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Click "See other ways to setup" and then "Set up manually".

Select the "Conversions API and Meta Pixel" option.
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Click on "Start CAPI setup" and then on "Finish". CAPI settings are displayed in the background and the pop-up closes.

Then scroll all the way down and click "Continue".

You can now select the events you want to track. First, select the industry (e.g., real estate, e-commerce, travel), for example like this:

The default settings are usually sufficient, but if necessary, you can set up additional parameters for each event and track everything you need.

You can now review the events and parameters you want to send via the Conversion API. If everything looks correct, click "Continue".

Scroll down and select the option "Set up with Dataset Quality API" and click on the Generate access token button.
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Select the originally generated data set and click Generate access token again.
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It may take a few seconds for the token to be generated. You can then copy it or save it securely.
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Once you have created the token, you can now add it to Onepage.

In your project, go to Settings → Integrations and enter the token in the "Access token Conversion API" field.
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Then click "Save".

Go back to Meta and scroll down. Click Finish.
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You can now test the event:

Copy the test event code:
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and enter it in Onepage:

Now you can set up events. You can trigger them at different points:

There are several ways to add your event.

Go to the desired page, open the "Track events" section in the Settings tab, click on "Add new event" and select "Meta CAPI".
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Click on the desired button and then on "Track events".
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Then select "Add new event" and then "Meta CAPI".
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Click on your desired form, select "Track events" at the final step, click on "Add new event" and select "Meta CAPI".
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