A good careers page does more than simply list open positions, it also shows candidates why they should want to become part of your company. With a clear structure, authentic insights, and a simple application process, you can attract more of the right talent.
Why a Careers Page Matters
A careers page is often the first point of contact between your company and potential candidates. It not only provides information about open positions but also gives prospective applicants an insight into your company culture, values, and day-to-day work.
A well-designed careers page can help you:
receive more qualified applications,
position your company as an attractive employer,
answer common candidate questions in advance,
make the application process easier and faster.
Especially at a time when candidates are comparing multiple companies, it’s important to do more than simply advertise an open position. Show what makes your company unique and why candidates should want to become part of your team.
These Elements Belong on a Successful Careers Page
A successful careers page consists of several sections that provide candidates with all the important information they need.
1. A Compelling Hero Section
First impressions matter. The top section of your page should immediately make it clear:
Who are you?
Who are you looking for?
Why should someone work for you?
A clear headline and a short introductory text can help communicate this effectively.
Examples:
Join Our Team
Together, we develop ideas, bring exciting projects to life, and create a work environment where teamwork and personal growth are at the heart of everything we do.
Careers at [Example Company]
Looking for a new challenge? Explore our open positions and help shape the future of our company with us.
Achieve More Together
We’re looking for motivated people who are ready to take responsibility, contribute their ideas, and grow with us.
💡 Tip: Place a clearly visible application button, such as "Apply now", directly in the hero section.
2. A Brief Introduction to Your Company
Candidates want to know who they’re considering joining.
Briefly describe:
Who you are
What you do
Which values are important to you
What makes your company a great place to work
Example:
"Since 2018 we have been building software for trade businesses that lets them easily manage their projects, appointments and invoices. Our 50-person team in Munich and Berlin works closely together, from the first idea to the finished application. Short decision paths and the freedom to contribute your own ideas are part of our everyday work."
💡 Tip: Include specific details such as your industry, location, team size, or unique ways of working. This makes your company introduction feel more personal and helps it stand out from generic, standard copy.
3. Showcase Your Company Culture
Candidates want to know not only what their responsibilities will be, but also what everyday work at your company looks like.
For example, showcase:
Team photos
Office photos
Behind-the-scenes insights
Employee events
Videos
Short employee testimonials
Examples of Employee Testimonials:
"What I value most is the strong team spirit and the opportunity to contribute my own ideas."
"From day one, I felt very welcome and was able to settle into my role quickly."
💡 Tip: Whenever possible, use real photos of your team or employees instead of stock images. Authentic insights help build trust.
4. Highlight Your Benefits
Many candidates pay close attention to additional benefits when choosing an employer. Clearly highlight the advantages your company offers.
Examples:
Flexible working hours
Remote work
Professional development opportunities
Company pension scheme
Modern workspaces
Fitness benefits
Public transport pass
Company bike program
Team events
Additional vacation days
💡 Tip: Present your benefits using icons or cards. This makes it easier for visitors to quickly scan and understand the most important information.
5. Include Key Figures and Facts
Specific numbers help build trust.
Examples:
50 employees
In business since 2015
4 locations
Over 1,000 customers
95% employee satisfaction
This information helps candidates get a better understanding of your company.
6. Present Open Positions Clearly
A job listing should include all the important information candidates need.
Recommended content:
Job title
Location
Full-time or part-time
Work model (on-site, hybrid, or remote)
Responsibilities
Requirements
Benefits
Application button
Example:
Marketing Manager (m/f/d)
📍 Berlin
🕒 Full-time
🏠 Hybrid
Your Responsibilities:
Plan and implement marketing campaigns
Manage our social media channels
Create content
What You Bring:
Marketing experience
Creativity
Teamwork skills
What We Offer:
Flexible working hours
Professional development opportunities
Modern work environment
7. Explain the Application Process
Many candidates want to know what happens after they submit their application. A transparent process helps build trust.
Example:
Submit your application
Introductory interview
Personal interview
Decision
Welcome to the team
💡 Tip: A simple application process feels less intimidating and increases the likelihood that interested candidates will get in touch.
8. Enable Candidates to Apply Directly Through Your Website
A careers page should give candidates an easy way to get in touch and submit their application directly. A contact form is usually the best option.
You can integrate your application form in several ways:
As a Modal: Add the form to a pop-up that opens when a visitor clicks the "Apply now" button. This allows candidates to apply without leaving the current page
On a Separate Page: Create a dedicated page containing only the application form and link your "Apply now" buttons to it.
Directly on the Careers Page: Place the form further down the page and link your "Apply now" buttons directly to that section.
Choose the option that best fits your application process. The most important thing is to make sure candidates can get to the application quickly and without unnecessary steps.
Recommended Form Fields:
Personal Information
First name
Last name
Email address
Phone number
Additional Information
Available from
Salary expectations (optional)
How did you hear about us?
Message
File Upload
Give candidates the option to upload important documents directly:
Resume/CV
Cover letter
References and certificates
💡 Tip: Only ask for information you actually need. The simpler the form, the more likely candidates are to complete it.
9. Include a Contact Person
Providing a personal contact person helps build trust.
Example:
Do you have questions? Feel free to reach out to:
Max Mustermann
HR Manager
📧 [max@unternehmen.com]
📞 Phone number
10. Add an FAQ Section
An FAQ section answers frequently asked questions and saves time.
Examples:
What documents are required?
What documents are required?
A resume/CV and cover letter are enough for the first step. Additional documents can be provided later.
Can I apply speculatively?
Can I apply speculatively?
Yes, we’re also happy to receive unsolicited applications.
Is remote work available?
Is remote work available?
Yes, depending on the position, we offer flexible work models.
How long does the application process take?
How long does the application process take?
We usually get back to you within a few business days.
Create a Careers Page
With Onepage, you have several options for building your careers page.
Option 1: Use a Careers Page Template
The easiest way is to use a ready-made template. In your project, you can create a new page by clicking the blue "Create" button.
You can then choose a suitable careers page from our available templates. Click the search icon and search for "Career". You’ll find suitable templates that already include a professional structure and can be customized to fit your needs.
You can then customize the page to suit your company:
Change the text
Replace images
Adjust colors
Add your own job openings
Integrate your application form
This gives you a solid starting point without having to build the entire page from scratch.
Option 2: Use Individual Sections from Templates
Don’t want to use an entire careers page template? You can also build your page individually using individual section templates. Click the blue "Create" button in your project overview.
Select "Start from scratch". You can then add individual sections and build your careers page step by step.
Suitable section templates are available for the different areas of your careers page. You can simply add them and then adapt them to your existing design, text, and images.
Careers Page Section | Matching Onepage Element |
Hero section | Cover |
Company introduction | About |
Company culture | Team, Gallery & Testimonial |
Benefits | About |
Key figures & facts | Advantages |
Open positions | Custom section or AI |
Application process | Timeline |
Application form | Forms & Funnels or Modal |
Contact person | About |
Frequently asked questions | FAQ |
There is currently no dedicated section template for open positions. However, you can easily create this section yourself or have it generated using our AI.
Option 3: Create a Careers Page with AI
You can also create your entire careers page using our AI. This is the most flexible option, as the page is created according to your individual requirements rather than being based on a fixed template.
Simply tell the AI:
about your company,
your industry,
which employees you’re looking for,
which sections and content should be included on the page,
as well as the style and design of your careers page.
The AI will then create a customized draft that you can edit and adjust at any time.
The following help articles explain how to get the most out of our AI:
Vibe Coding in Onepage - Create complete websites using our AI.
Prompt Guide - Learn how to write effective prompts and get better results with AI.
Forms & Funnels via vibe coding - Create forms and funnels easily using our AI.
Unlike a template, you get a careers page that is tailored specifically to your company. This allows you to create unique content, an individual design, and exactly the sections you need.
💡 Tip: We recommend using AI as a starting point and then enhancing the draft with personal content such as real team photos, specific benefits, and insights into your day-to-day work. Authentic content makes your careers page even more compelling.
SEO Tips for Your Careers Page
To help your careers page rank better in search results, use relevant keywords in your text and headings.
For example:
Careers at [Company]
Marketing Jobs in [Location]
Job Openings
Working at [Company]
Apprenticeship at [Company]
Internship at [Company]
Don’t just use general terms such as "careers" or "jobs". Combine them with specific information such as your location, industry, or position. This helps you reach candidates who are actively searching for relevant opportunities.
Example:
✕ "Our Careers Page"
✓ "Marketing Jobs in Hamburg at [Example Company]"
✓ "Electrician Apprenticeship at [Example Company]"
✓ "Sales Jobs in Cologne | [Example Company]"
💡 Tip: Add these keywords to your SEO settings as well.
Also, make sure to use a meaningful page title and a relevant meta description. These help search engines and users better understand the content of your careers page.
For example:
Page title:
"Marketing Jobs in Hamburg | Careers at [Example Company]"
Meta description:
"Looking for a new challenge in marketing? Explore our open positions in Hamburg and apply now at [Example Company]."
For more information on setting up and optimizing your SEO settings, see our article: Configure & Optimize SEO (Search Engine Optimization)
💡Do you have any feedback about this article? Please let us know through our live chat or at support@onepage.io, so we may keep it up to date. Thank you! 🙂